Novipax Launches New Brand, Improved Website

OAK BROOK, IL – December 9, 2015 – The Novipax brand was established on April 1, 2015, when Sealed Air completed the sale of its North American tray and absorbent pads business to Atlas Holdings LLC.

“We are all excited to have completed the successful transition from Sealed Air’s Cryovac® brand to our new Novipax brand of trays and absorbent pads,” said Bob Larson, Chief Executive Officer of Novipax. “While the embossed name on the bottom of our trays has changed, we have retained the same commitment to quality and service Sealed Air provided over the years. We now have our own highly professional sales team in place whose sole focus is providing our customers with high-quality foam trays and absorbent pads.”

While its broad product line will remain intact, Novipax will shift even more of its focus to customer service and new product development. “We want to prove to the world that trays—and especially pads, are not just a commodity,” explained Larson. “Novipax will continue to lead the industry with unique offerings that utilize advanced pad and tray technologies. We have a number of new products in the pipeline that will enhance product presentation and promote food safety for our customers in the United States and around the world.”

As part of the transition, Novipax is launching a branding initiative and website to reflect the company’s new direction.

About Novipax:
Novipax is committed to enhancing product presentation and food safety. Headquartered in Chicago, Illinois, Novipax is the leading producer of absorbent pads and one of the top manufacturers of expanded polystyrene foam trays in the United States. We operate five manufacturing facilities in Indiana, Pennsylvania, North Carolina and Mississippi and have more than 700 employees. Novipax serves processors, distributors and retailers. We provide premium and innovative food pads and trays, enhanced by a total commitment to customer support. We offer solutions that enhance, protect and promote our customers’ products. We are constantly striving to continually set the gold standard for food pads and trays.