July 13, 2022 | News

#WinTogether CREW Spotlight – Keith Schroeder


Welcome to our first #WinTogether CREW Spotlight monthly feature where we set out to learn more about the people of Novipax!

Behind Team Novipax are individuals from various backgrounds, with different hobbies and interests, with unique talents and work experiences. Each bring a special flavor that complement the overall recipe that is our #WinTogether culture.  Each installment we’ll strive to highlight the diversity that makes our team special.

In today’s inaugural feature we sat down with our CEO Keith Schroeder who shared with us some inspirational observations of the culture here and some surprises about what he likes to do when he’s not leading our business. Enjoy!

Where are you from? 

“I was born and raised in Southwest Indiana.”

What is your educational background?

“I earned my Bachelor of Science in Business Administration with a major in Accounting from the University of Evansville.” 

When and how did you join Novipax?

“I joined in February of 2019 as the CFO through an opportunity presented to me from connections I had already established at Novipax.”

If you had to describe Novipax in one word what would it be?


What is something unique that you have experienced during your time at Novipax?

“I would say that Novipax is the most team-oriented and supportive group of folks that I have worked with in a long time.” 

What is the biggest change you have seen during your time at Novipax?

“Becoming an entirely absorbent pad business, versus the previous model of tray and pad combined, has allowed Novipax to grow as a company. After this change, the energy of the company has seen a noticeable shift to become more lively and enthusiastic.”

Despite the obstacles that the height of the COVID-19 Pandemic brought, were there any positives or lessons you were able to take away from it?

“Some of the positives were that you can never be too careful. We were quick to implement safety procedures to ensure that all staff would feel comfortable coming into work during such a difficult time. It also allowed us to shift our perspective on how we view our staff. The Pandemic has changed how people view working and we have had to change our thinking as well. For example, we have implemented new employee appreciation and training programs to ensure that employees enjoy coming to work and feel valued.”

How would you like to be remembered at Novipax?

“I would like to have helped to build a different culture and a strong team that allows Novipax to achieve our goals and reach our vision.”

What is your favorite hobby?

“I like to scuba dive when I have the opportunity, but I typically enjoy reading and spending time with family when I am not in the office.”

What is the last book you’ve read?

“Elmer Gantry by Sinclair Lewis.”

Do you have any hidden talents?

“My mother was a piano teacher and my father was a skilled piano player, so I began lessons when I was young and also became skilled like them. When your mom is a piano teacher, you can’t skip practice so that is why I became so good at it.” 

Who is a mentor that you have had?

“When I worked for Cummins, my boss Bonnie was a great inspiration to me and we have stayed close over the years since she has been a great mentor to me.”

Where is your favorite vacation spot?

“St. John, US Virgin Islands.”

What is some advice you would give to someone who wants to go into business, but may be intimidated by it?

“My advice would be to seek out a mentor. They can offer great advice and support and help to guide you through the process. I would also say to go in with the confidence that you’re going to get it done, and do not be afraid to ask questions. Be focused and bring a lot of energy to wherever you may be so that you can excel at whatever tasks you are given.”